Research

At our agency, research and design go hand in hand. Our team of skilled researchers collaborate closely with designers to integrate valuable insights into our design solutions. From user testing to market research, we've got you covered.

What we do in research

User research

Conducting interviews, surveys, and observations to understand user needs, behaviors, and preferences. This research can be used to inform the design of user interfaces and experiences that meet user needs.

Market research

Conducting research on the market and industry in which a client operates to inform design decisions, such as the color palette, typography, and visual style, helping the client stand out from the competition.

Competitor research

Conducting research on competitors to understand their strengths and weaknesses, informing design decisions that help a client differentiate themselves and offer a unique value proposition.

Brand research

Conducting research on a client's brand, including its values, personality, and tone of voice, to inform design decisions that help a client communicate their brand message effectively to their target audience.

Analytics research

Analytics research can be a valuable service offered by design agencies to help businesses gather data-driven insights and improve their design solutions, optimizing them for better performance and increased ROI by analyzing user behavior, engagement, and other metrics.

How we find the solution

Breaking down the project on these 5 main key phases.

Define the research question
  • Identify the problem
  • Determine the focus of the research
  • Determine the research objectives
  • Identify the target audience
  • Determine the scope of the research
  • Establish research hypotheses
Conduct a literature review
  • Define the scope of the literature review
  • Identify relevant literature
  • Evaluate the literature
  • Synthesize the literature
  • Summarize the literature
  • Identify gaps in the literature
Develop a research plan
  • Define the research question
  • Determine the research design
  • Develop research instruments
  • Determine the sampling strategy
  • Develop a data collection plan
  • Establish a timeline
  • Establish a budget
Collect and analyze data
  • Collect data
  • Clean and organize data
  • Analyze data
  • Interpret data
  • Summarize findings
  • Draw recommendations
Conclude & Communicate
  • Review the research question
  • Analyze the results
  • Summarize the findings
  • Interpret the results
  • Draw conclusions
  • Communicate the findings
  • Make recommendations

Our Work

Ourmedic

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Connect with top UK doctors from anywhere in the world with Ourmedic's online consultations.

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My OMPEG

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Empowering the Maharashtrian Community in the UK with My OMPEG Networking Group.

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Solano

UI UX - Web - Mobile

Effortlessly manage tasks with Solano - your confidential online task management system.

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Interior AI

UI UX - Mobile

Revamp your home décor with ease using the Interior AI mobile app's personalized decoration ideas and user-friendly interface.

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